Welcome to Club Cult

Rich colour. Bold styling. A hit of retro glamour. We built the world of Club Cult to feel sun-soaked, playful and effortlessly escapist, ensuring that every piece of furniture was always at the heart of the action.

To set the scene, there were butter yellow striped walls, terracotta arches, and sun-blushed parasols, while Club Cult branded details appeared everywhere. Even the smallest props got the treatment, from personalised newspapers and retro wooden beach paddles to striped sliders and refreshing juice bottles. No detail too small. No beige beach club in sight.

The furniture anchors it all. Curved, generous silhouettes in speckled honey, moss green, and sky blue sit naturally in the social setting. Mixing materials like warm velvets with high gloss felt effortless and inspired. Chunky, organic lounge chairs in earthy tones that blend with the sand for a fresh interpretation of colour drenching. All of our Summer Sale collection could be equally at home in your living room or a members' beach club on the Côte d'Azur.

The result: nostalgic without being dated.

One North London studio. A lot of furniture. Even more props. And a very clear vision.

Our model Lydia understood the assignment - draped carelessly across sofas and lounge chairs, smashing watermelons over the Layah Coffee Table, and letting mango sorbet melt over velvet dining chairs. Nothing too polished. Nothing too precious. 

Lastly, add some scattered citrus and Cult home decor and lighting, and you have every detail considered, curated, and placed with intention.