The Drop - OUT NOW

Central to this concept, we wanted to tap into the idea of Analog Living - the conscious shift towards slowing down and finding pleasure in tactical rituals from reducing screen time, and journaling to listening to records rather than through streaming services. Through our protagonist's fluid movement, championing music in this retro format, and the soft, dappled lighting, the campaign captures a home that feels layered, lived-in, and deeply personable.

Not content with harking back to the 70s, we journeyed through the decades. The use of the fisheye lens is a thoughtful nod to 90s music videos, whilst the 80s moss green power suit (oversized shoulderpads gracefully avoided) are subtle cue to these time periods. Just as classic albums have a timeless quality, we used time travel to anchor our new collection of furniture. 

Our colour choices were also key - retro but not outdated, lived-in but not tired. We wanted to use walnut-stained and brown pieces as the base colour that tied the whole set together. A classic retro-inspired hue, this provided cohesion and was perfect as a grounding colour with large focal pieces such as the Raphael Sideboard, Noelle Dining Table, and the speckled espresso brown Ivy Sofa. To complement this rich tone, we introduced an earthy colour palette of caramel browns and moss greens, including the Herman Chair and Wilbur Stool, with natural light accentuating the velvet's depth of colour - something a simple studio setting cannot always replicate. To offer contrast, we peppering in burgundys (the Valance and Alani Lighting, and Ophelia Dining Chair in Rust Red) and lighter hues such as natural travertine stone and taupe (Skylar Coffee Table and Brandon Floor Lamp) to lift and balance the overall palette. 

With the furniture, model, and location working in perfect harmony, the stage was set for our most creative shoot to date. Watch our BTS video below...