Free Furniture Collection

Our Partnership with the British Heart Foundation.

Free Furniture Collection with the British Heart Foundation.

For the past four years, we have teamed up with the British Heart Foundation to help reduce furniture waste and support life-changing cardiovascular research.

Every year in the UK, we throw away 1.6m to 22m tonnes of furniture - all in resellable, good condition - which could have been re-used, re-homed, sold, or donated. Sofas and armchairs make up a large chunk of this figure. It is estimated that the British Heart Foundation (BHF) saves 185,000 sofas and armchairs each year from entering the waste stream - that’s 54,000 tonnes otherwise going to waste. Your donations help BHF fund lifesaving research to tackle the world’s biggest killer, cardiovascular disease.

Why BHF?

Suppose you have made a purchase with Cult Furniture but need someone to pick up your old or existing furniture. Perhaps it can be picked up for free and recycled in a more eco-friendly way. We are here to offer you a hassle-free, sustainable, and charitable solution with BHF.

About the British Heart Foundation

British Heart Foundation is the nation’s biggest charity retailer with over 650 shops and stores UK-wide. Established in 1961, its mission is to power groundbreaking research to save and improve lives. The research funded by BHF has contributed to halving annual deaths from cardiovascular conditions, helping to improve heart attack survival rates, funding significant scientific breakthroughs, and providing patient support.

The Facts

According to the BHF shop survey, the most likely reasons for consumers binning their unwanted furniture instead of donating or recycling are…
  • 20%

    Have no means of transporting unwanted furniture.

  • 16%

    Want to get ride of things as soon as possible to create space.

  • 9%

    Find it too convenient to dispose of at their local waste centre.

Cult x BHF in Numbers

We have partnered with BHF for 4 years, from 2022 to present.

Since 2022, we have diverted over 14 tonnes from the waste stream and raised £71,221 in stock donations. It’s your donations that help reduce the number of items that end up in the waste stream each year and support the waste hierarchy.

Clothing-wise, over 711,000 tonnes are disposed of in general waste in the UK annually, according to wrap.ngo. BHF has a reuse and recycling rate of 97% for textiles. This February, Cult staff donated £200s worth of clothing as part of Heart Month 2026.

Cult x BHF

  • 14 Tonnes

    Since 2022, we have diverted over 14 tonnes from the waste stream.

  • £70,000 +

    We have raised £71,221 in stock donations within 4 years.

  • £200

    We have raised £200s worth of clothing in our 2026 Heart Month charity drive.

How does it Work?

How does it Work?

How does it Work?

How does it Work?

Step 01

Buy new furniture from Cult, and the British Heart Foundation will collect your old pre-loved item from your home for FREE, no matter where you bought it. See the list of approved items below.

Step 02

Book a FREE collection service online with Cult Furniture in partnership with the British Heart Foundation. If you prefer to book over the phone, call 0808 205 0233 (it's free).

What now?

Feel smug - ALL proceeds from the sale of your furniture will go towards investing in lifesaving research and developing treatments for heart disease, strokes, and vascular dementia.

A heartfelt thank you to Cult Furniture for your ongoing support. Together, we are creating a future where everyone can live with a healthier heart for longer + we are truly grateful for your commitment.

Megan Greenlees, BHF Trading Director

Book Your Collection

Thank you for helping us support this great cause and for being part of a more sustainable future with us!

The Finer Details - Common FAQs