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Welcome to L'evoluzione di Casa Smeg featuring Cult Furniture.
7 min read
Smart Products ‑ Smart Design. We team up with Smeg for their latest launch.
If there's one brand that has managed to make a kitchen appliance genuinely iconic, it's Smeg. The Italian design house has been doing things differently since 1948 - turning fridges into statement pieces, ovens into objects of desire, and the humble toaster into something you'd genuinely show off on a shelf.
So when Smeg invited us to be part of the London launch of their new collection, we didn't need asking twice.
Cult + Smeg - A Match Made in Heaven
Cult + Smeg - A Match Made in Heaven
Cult + Smeg - A Match Made in Heaven
Cult + Smeg - A Match Made in Heaven
L'Evoluzione di Casa Smeg landed in London on 16th June 2026 - an immersive showcase of Smeg's latest range, set across a series of beautifully conceived living spaces that told a story about how people actually live, cook, and gather.
The spaces told distinct stories - each one built around a different homeowner and a different way of living.
One kitchen was bold and characterful, with deep burgundy cabinetry, a professional range cooker and bar stools that practically demanded you pull up a seat. Another was cool and mineral, all pale stone surfaces and warm cream appliances set against projected lunar imagery - serene, considered, and quietly spectacular. A third nodded to the solo homeowner: a space built around daily pleasure rather than occasion.
The overarching feeling from Casa Smeg was one we recognise. Great design - whether it's a fridge, a sofa, or a side table - should make everyday life feel a little more special.
The spaces told distinct stories ‑ each one built around a different homeowner and a different way of living.
Kiri Gray, PR Manager at Cult
The brief was to complement Smeg's design-led appliances with furniture that matched their commitment to considered living: warm, tactile, and with genuine personality.
For the kitchen and dining spaces, the Finnley Dining Table provided a calm, travertine-effect surface that felt entirely at home alongside Smeg's new appliance setups.
Paired with our Herman Chairs - sculptural, comfortable, and quietly confident in caramel brown mohair-style velvet - the combination showed exactly how furniture and appliances can work together to create a space that feels genuinely lived-in rather than showroom-staged.
In the lounge area, our Ivy 3-Seat Sofa anchored the space - its generous, rounded form and textured upholstery doing exactly what good furniture should do in a room full of beautifully designed objects: hold its own without competing.
Alongside it, the Talie Armchair brings that warm walnut-toned frame and enveloping seat that makes you want to sit down and stay a while. The Dalton burl wood coffee table - extraordinary grain, impossible to look away from - sat at the centre of it all.
Behind the scenes
Smeg's ability to straddle the line between design object and functional appliance is genuinely rare.
Founded in Guastalla, Italy, the brand has spent over seven decades proving that what you put in your kitchen doesn't have to be an eyesore - it can be the focal point.
The new collection - previewed earlier this year at Milan's Eurocucina - continues that tradition with bold new colourways and refined appliance ranges.
At the London event, two new FAB28 shades stole the show: Amber Clay, warm and earthy as its name suggests, and Emerald Green, vivid and full of vitality.
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